Marketing Intern
Turn 'have you tried Son of John yet' into a thing people actually say.
We're a small team building a premium underwear brand from Amsterdam to the world.
As our Marketing Intern you'll work directly with the founders on growing brand awareness – from campaign planning to community management to market research. You won't be fetching coffee. You'll be in the room where decisions get made.
What you'll do
- Support the planning and execution of marketing campaigns across digital channels
- Monitor performance metrics and translate them into clear reports and recommendations
- Conduct competitor and market research to identify opportunities
- Assist in community management across Instagram and other platforms
- Coordinate between content, brand, and product teams to keep launches on track
What we're looking for
- Currently enrolled in or recently graduated from a Marketing, Business, or Communications programme. (HBO or WO)
- You think in strategy, not just tactics – you ask why before you ask how
- Fluent in English; Dutch is a plus
- Familiar with social media platforms from a marketing perspective, not just a user one
- A natural organiser who follows through
- On-site in Amsterdam at least 3 days per week
What we offer
- A real seat at the table at a fast-growing Amsterdam-based brand
- Hands-on experience across marketing, ops, and brand strategy
- A team that gives you ownership, not busywork
- A spot in our Amsterdam office, working alongside the founders
- Son of John products for your own drawer
- An internship that actually adds to your CV
About Son of John
Son of John is a fast-growing Amsterdam brand making the perfect boxershort: crafted from shirting-grade cotton poplin, breathable, comfortable, and without itchy labels. We're a brand that focuses on just one thing, and does that one thing a little better than anyone else. We're expanding from the Netherlands across the EU, with our sights set firmly on going worldwide. We're looking for people who love building something from the ground up, and want to be part of the ride as we grow into something bigger.
Interested?
Send your CV and a short motivation to apply@sonofjohnlabel.com or apply via the button below.


